期刊目錄列表-第二十八期索引【教育評鑑研究期刊】(109年12月出版)

學校內部行銷、工作滿意與教師組織承諾之關係研究：MASEM 方法分析  [詳全文]

作者：  蘇玲慧

刊期：第28期
日期：2020年12月
頁碼：97-120
DOI：10.6866/JEAE

摘要：

學校內部行銷、工作滿意、教師組織承諾的相關研究頗為豐碩，本研究旨在探究學校內部行銷、工作滿意與教師組織承諾之關係，採用MASEM 方法進行分析，資料蒐集從2002 年1 月至2019 年12 月止，共納入35 篇相關研究進行探討。後設分析結果顯示學校內部行銷與工作滿意之間具有正相關、學校內部行銷與教師組織承諾之間具有正相關、工作滿意與教師組織承諾之間具有正相關。此外，以結構方程模式進行分析，發現學校內部行銷、工作滿意與教師組織承諾之模式關係良好，學校內部行銷對於教師組織承諾具有正向的效果，工作滿意對於教師組織承諾具有正向效果，學校內部行銷可以透過工作滿意提升教師組織承諾。依據研究結果提出相關結論與建議，供未來研究參考。

關鍵詞：學校內部行銷、工作滿意、教師組織承諾、後設分析

Journal of Educational Administration and Evaluation, December 2020, Vol. 28

A Study on the Relationship Between a School’s Internal Marketing, Teachers’ Job Satisfaction, and Organizational Commitment Using the MASEM Approach

Author : Ling-Hui Su

Vol.&No.： No. 28
Date：December 2020
Pages： 97-120
DOI：10.6866/JEAE

Abstract：

The goal of this study is to explore the relationship between a school’s internal marketing, teachers’ job satisfaction and their organizational commitment using the MASEM approach for analysis. The data, a collection of 35 research studies, had been gathered during the period from January 2002 to December 2019. The meta-analysis results revealed that not only a school’s internal marketing and teachers’ job satisfaction are positively correlated, but “internal marketing and teachers’ organizational commitment,” and “teachers’ job satisfaction and organizational commitment” also have a positive relationship. Upon further analysis using structural equation modeling, this study confirmed that a school’s internal marketing exerts a positive effect on teachers’ organizational commitment through their job satisfaction. Finally, this study provides some suggestions according to the results for future reference.

Keywords： school’s internal marketing, job satisfaction, teacher’s organizational commitment, meta-analysis