期刊目錄列表-第十二期索引【教育評鑑研究期刊】(100年12月出版)

國小內部行銷對教師教學效能關係之研究──跨層次分析模式的檢驗  [詳全文]

作者：張裕弘、吳淑鈴

刊期：第12期
日期：2011年12月
頁碼：87-108
DOI：10.6866/JEAE

摘要：
本研究以公立國小教師為研究對象，探討內部行銷與教師教學效能之關係。透過對51 所國民小學，605 位教師的問卷調查，利用描述性統計、平均數差異考驗、單因子變異數分析、相關分析、層級線性模式分析資料（HLM）分析變數之間的關係。實證分析結果顯示：內部行銷中的凝聚溝通、關懷激勵、教育訓練、參與授權、優質環境對教學效能中的教學計畫、教學策略、教學評鑑、教學氣氛都呈現顯著正向影響，並得到以下結論：學校內部行銷對教師教學效能有顯著正向影響。最後，本研究提出建議供管理實務參考。

關鍵詞：內部行銷、教學效能、階層線性模式

Journal of Educational Administration and Evaluation, December 2011, Vol. 12

The Effect of Internal Marketing on Teachers' Teaching Effectiveness in Elementary Schools: Testing the Cross-Level Model

Author : Yu-Hung Chang, Shu-Ling Wu

Vol.&No.： No. 12
Date： December 2011
Pages：87-108
DOI：10.6866/JEAE

Abstract：
The study aimed to analyze the relationships among internal marketing and teachers’ teaching effectiveness. The subjects of this study were teachers in elementary schools. Through questionnaires distributed to 605 teachers from 51 elementary schools in Miaoli, descriptive statistics, t-test, one way ANOVA, correlation analysis, and hierarchical linear model (HLM) were used to analyze the relationship between variables. The result of this empirical study showed that communication, concern and inspiration, job training, involvement into empowerment, and a quality environment in internal marketing all had a positive influence on the teaching plans, teaching strategies, teaching evaluation, and teaching atmosphere in teaching effectiveness. The following conclusions were drawn from this study: Schools’ internal marketing had a positively significant influence on teachers’ teaching effectiveness. Finally, this study provides several suggestions for managerial practice.

Keywords： internal marketing, teaching effectiveness, hierarchical linear modeling